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Don’t blog when you have nothing to say

Sometimes you may sit down to write a blog post and draw a complete blank. If this is the case, go and do something else, don’t feel you have to write a blog post just for the sake of it. Writing a blog post without much thought will only serve to devalue your blog in the eyes of its readers.

Keep it relevant to your business

There’s nothing wrong with getting your personality across in your business blog posts but be careful not to overstep the mark. If people are reading your business blog they aren’t interested in what you did at the weekend or any other personal information you may want to share; keep that for a separate personal blog.

Lay out your blog posts so they’re easy to read

If you want people to actually read your blog posts then make sure you don’t put any barriers in their way. Laying out your blog posts using bullet points or numbered lists will help make them easier to read and scan through as opposed to large chunks of text.

Vary your blog posts

If you continually blog about the same topic again and again people will soon get bored with your business blog. It’s worthwhile to put some thought into what you’re going to write about and whether people will really want to read it. Another good way to vary your blog posts is to share the responsibility with a member of staff.

Monitor your blog comments

Your blog should be an interactive feature on your website so it’s good to allow people to comment on your posts. However, you’ll need to make sure your content management system is set up so you can review all comments before putting them live on your site.

Commit yourself to blogging

It’s easy to start off blogging regularly only to tail off after a few weeks or months. The key to a successful blog is to post regular, relevant and interesting content so it pays to make time to write content on an ongoing basis.

Don’t try the hard sell

Using your business blog as simply another chance for a sales pitch will do nothing for your bottom line or credibility. Many small business owners make the mistake of trying the hard sell through their blog posts rather than providing interesting content people want to read.

Quality matters

Your blog is an important part of your business and as such you should treat it professionally. The quality of your spelling and content matters because your blog is a reflection of you and your business. It’s wise to get someone else to double check your posts before making them live online.

Make it easy for people to find information

As with your main website the navigation on your blog should be clear and simple. Categorising your blog posts is a good way to make it easy for people to find the content they are interested in.

Add some background information on yourself

Having a picture of yourself and some background information lets people see the person behind the blog. This can help give your business a public face and a friendlier reputation.

Jamie Fairbairn is experienced in local search & online marketing and has

There are many reasons why people are ecstatic about creating their own product line of olive oil.

One reason is its growing market. As people become more aware of the benefits brought by it, the demand is steadily increasing. The fact that you can find olive oil as an ingredient in almost any healthy product, any entrepreneur would really be tempted to join the industry.

Another reason is passion. Health gurus and beauty bloggers are just a few of the people who love olive oil, and incorporating their passion into their business is never a bad idea, right?

So before you start choosing and calling your private label olive oil supplier, here are the top three most important things you should do first:

Study the Market

Regardless if you already own a business or are just starting up, you should study first your target marketplace.

Who would possibly buy it? Can your market afford to purchase extra virgin olive oil? The best customers are those who won’t mind paying a high price as long as the product is worth it. But this is not the only factor you should consider.

Price Competition

Knowing the current prices on the market will serve as your guideline in choosing the right supplier in terms of the pricing of bulk orders.

You can also determine how much profit you can gain, and how competitive you can be in the market. More importantly, since you are creating a privately labeled line, make sure that your price can compete with the branded ones.

Qualify the Suppliers

Truth is, the olive oil industry is quite a small niche, so you will want your product to stand out.

Basically, you can really stand out if you choose the right packaging. Packaging includes the style of the bottle, how much of it you want in a single bottle, and also, the creativeness of the whole packaging concept.

But the question is, can the manufacturer achieve this kind of packaging?

There are a lot of suppliers, but if you think that you can just pick the right one up easily, think again. The right supplier should, above all, catch up on your vision for your products.

For example, the best private label olive oil supplier are those who have sample packages ready but also welcomes their clients’ ideas and desired characteristics. There are even companies that will send a virtual sample for their clients to see how their order will look like. This kind of flexibility gives ultimate freedom for the clients to own their product.